SF Honda Commercials
SF Honda came to my company looking for a way to appeal to a younger audience. They feel that the public thinks mom-and-pop stores are generally cheaper and better than branded stores. SF Honda needed a way to tell the public that their prices and quality are very competitive with the smaller vendors.
The vibrant palette and bold style of these commercials grabs the attention, while the animation focuses the interest on the most important selling points. To show that SF Honda isn’t all just talk, photography of actual inventory was incorporated.
My role: Design