San Francisco Blues Festival
It can be extremely difficult to find things at an outdoor concert. I kept this in mind as I built my concept for the project. To really solve this problem, every piece of the campaign is designed to be used as a map. The poster itself is designed in a way that it can be “stolen” from where it is posted, folded up, and used as a guide to the festival’s activities.
Since it is expected that the public will take large volumes of each element, they are printed in only two colors on light weight matte paper to reduce cost and environmental impact.
My role: Design, Illustration
